To be recognized as a national leader in quality and patient experience.

Our drive and commitment to excellence has consistently intensified throughout our 114 years, and you’ll notice our outward appearance changed. Sparrow’s new brand identity reflects great success achieved during 2009 and into 2010. The rings symbolize the energetic movement of multiple parts coming together, the concept of One Sparrow and the unity of:

  • Caregivers and patients
  • Clinical staff and the Associates & Volunteers who support them
  • Heritage and vision
  • Quality and patient experience
  • Sparrow and Michigan State University’s three human health colleges
  • Sparrow and the region

The vibrant green palette signifies health and growth and freshness and renewal. The darker tones lend a sense of grounding and strength in recognition of our rich heritage.