RNICU kicks off Kangaroo-a-thon to encourage parents to hold babies skin-to-skin

Here's Desiree Evans holding her twins Josiah and Jeremias skin-to-skin in the RNICU.

Sparrow's Regional Neonatal Intensive Care Unit kicked off the Kangaroo-a-thon today to encourage parents to hold their infants skin-to-skin.

Parents of babies in the RNICU will be entered into drawings for several prizes anytime they hold their baby skin-to-skin during the next two weeks. Parents of babies who cannot be held skin-to-skin will be entered into the drawings by providing special, meaningful touches.

Skin-to-skin, or kangaroo care, helps promote growth, development, bonding and breastfeeding.

Deana Willbanks demonstrates skin-to-skin with her daughter, Addison Kate.