LANSING, MI – Ilene Cantor, who has broad experience in healthcare marketing and media, has been named as Sparrow’s new Vice President of Marketing and Communications. In her role, Cantor will be a key member of Sparrow Health System’s executive team, providing coordinated leadership, direction and guidance in the areas of communication and public relations, brand management, internal and external marketing, messaging, media relations, and communications. “I look forward to creating, developing and executing a comprehensive, innovative, and consistent Marketing strategy that will elevate Sparrow’s brand, reputation, and perception throughout the communities we serve, along with supporting our vision for the future. This is an amazingly talented health system where every Patient comes first, every time,” Cantor said. Prior to joining Sparrow, Cantor served as Chief Communications and Marketing Officer at Hurley Medical Center in Flint, assisting in setting up all global interviews for Hurley leaders during the Flint water crisis. She helped coordinate interviews with 250 international reporters over the past two years for Mona Hanna-Attisha, M.D., M.P.H., the Hurley pediatrician who discovered elevated blood lead levels in the Flint water supply. Cantor also had a distinguished 16-year career as a television anchor and reporter at WAGM-TV (CBS) in Presque Isle, Maine, WVII-TV (ABC) in Bangor, Maine, and three years as morning anchor at Lansing’s WILX-TV10 while her husband, Neil, attended and graduated from Western Michigan University Cooley Law School. She also served as Morning Anchor and Medical Reporter at WNEM-TV (CBS) in Flint and Saginaw for 10 years. A native of New York City, she has a bachelor’s degree in Broadcast Journalism from Northeastern University in Boston and a master’s degree in Strategic Marketing and Public Relations from The George Washington University in Washington, D.C. Choose Wisely. Choose Sparrow.