Sparrow Nurses will be part of our multi-year campaign to promote the Sparrow Way and our efforts to change healthcare for the better.
The campaign includes billboards, TV, radio and web ads, and aims to ensure the community is aware of all of our Caregivers' efforts to achieve our mission of improving the health of the people in the communities we serve.
The second focus of the campaign is our Nurse Magnet recognition, the nation's most prestigious honor for nursing achievement and excellence. The campaign features the story of Debbie Lopez, who was inspired as a teenager by the care her brother received at Sparrow to become a Nurse herself.
The first focus of the campaign was our membership in the prestigious Mayo Clinic Care Network, and features the story of Pat Brogan, one Patient who benefited from the membership.