LANSING, Mich. - Lansing-based Physicians Health Plan of Mid-Michigan is pleased to announce that Ronald E. Branch has been hired as its Director of Sales.
In his new role, Branch will oversee all group and corporate sales for PHP, an award-winning, not for profit health plan that is an affiliate of Sparrow.
Branch has extensive experience in the health care industry through a long career in sales and marketing for Blue Cross Blue Shield of Michigan. As Director of Account Management for Blue Cross, he managed major accounts such as General Motors and Chrysler Corp.
"We are thrilled to have someone of Ron's talent and background join our team at Physicians Health Plan of Mid-Michigan," says Scott Wilkerson, President and CEO of PHP.
PHP has been recognized as Michigan's best health plan for customer service, and was ranked as one of the nation's best health care plans by U.S. News and World Report. The plan provides high-quality health care coverage to more than 400 employers and 70,000 members.